Before you invest, find out if it holds up.

Describe the idea in three lines or a voice note. Within 3-5 working days you get a written audit: who would pay for it, what it costs to build and to keep running, which rules it must follow. And a clear verdict: yes, no, or yes on certain conditions.

€4.90, with your account credits. One person reads it, and the idea stays yours.

Four uncomfortable questions. One clear verdict.

Market

Who pays, and how much

The audience that really has the problem, what solving it is worth to them, and who's already doing it. If the right audience is a different one, we tell you.

Costs

What it costs to build

A realistic range for your case, calculated with the same estimating engine behind real quotes: what it has to do, how many people will use it, when you need it.

Monthly costs

What it costs to keep running

Servers, third-party services, maintenance. The line nobody shows you, and the one that closes projects in year two.

Rules

Which regulations apply

Privacy, payments, regulated sectors, minors: what you must plan for from day one and what can stop you halfway.

Verdict

Yes, no, or yes if…

A reasoned decision, not a quote in disguise. When it's no, it says under which conditions it would become yes.

Afterwards

If you build it, you start ahead

The audit is the basis of any proposal: whether you build it with MAS Labs or with someone else, the numbers are already on the table.

You write three lines. We do the rest.

  1. Describe the idea

    What it does, for whom, what's holding you back. Three written lines or a voice note from your phone. Keep the secret recipe to yourself.

  2. We run the numbers

    Market, build costs, monthly costs, legal constraints. If something's missing, two or three questions arrive by email.

  3. You get the audit

    Within 3-5 working days, by email, as a PDF. With the verdict and the reasons behind it.

An audit costs little. The wrong idea costs a lot more.

We read many ideas and build few: the audit is how we choose. If a project grows out of yours, you already know who to build it with.

Idea Audit

4,900 credits from your MAS Labs account, the same one as Voxpert. No subscription, no sales call.

€4.90per idea
  • Who pays, and how much
  • Build cost, with the range for your case
  • Monthly cost to keep it running
  • The regulations it must follow
  • Reasoned verdict: yes, no, or yes on certain conditions
Send your idea

Within 3-5 working days. If I can't deliver it, the credits come back.

Building it

If the verdict is yes and you want to go ahead, you get a proposal with two figures: what it costs to build and what it costs every month.

On proposal
  • Design, development, launch
  • Code and accounts in your name from day one
  • Realistic timelines, written in the proposal
  • Equity only in selected cases, with real capital and distribution
How the studio works

What it does. And what it doesn't promise.

What it does

  • A document written by a person, with estimating tools calibrated on real projectsalways
  • Tells you no as well, and under which conditions it would become yesalways
  • Stays confidential: one person reads it, and we sign the NDA firstalways

What it doesn't do

  • Market research with customer interviewsa different job
  • Legal or tax advicea different job
  • A quote that always ends with a yesnever

The questions everyone asks us.

I sign the audit myself, Marco Andrea Sala: an artificial intelligence helps me transcribe and run the first numbers, but every figure and every conclusion goes through me. Twenty-five years of software in production taught me where projects really break: almost never in the code, almost always in the monthly costs nobody budgeted for and in an audience that wasn't the right one. The audit exists to find out first, while it's cheap.

How much is it, and how do I pay?

€4.90 per idea, that is 4,900 credits of your MAS Labs account: the same account and credits as Voxpert, welcome credits included. You top up by card, no subscription. Credits are deducted when you send the idea; if the audit doesn't arrive, they come back.

What if the verdict is no?

You still get the audit, with why not and under which conditions it would become yes: a different audience, a different revenue model, one piece of the problem instead of all of it. That's when you save the most.

What does an app really cost?

It depends on what it has to do, how many people will use it and how fast you need it. In the audit you find the range for your case and, above all, what it costs to keep running every month.

If you build it, who owns the code?

You do, from day one: repositories, servers, domains, third-party accounts. If one day you want to switch provider, the handover takes a day.

Do you work for equity?

In selected cases, on two conditions: real capital and distribution already under way. Equity isn't a discount: if a project doesn't hold up when paid for, it doesn't hold up in equity either.

I send you my idea: what happens to it?

It stays between us. One person reads it, passes it on to nobody else and doesn't use it to build a similar product. To transcribe the voice note and run the first numbers I use an artificial intelligence that doesn't use your data for training; I review and sign the report myself. When you want everything deleted, one line by email is enough.

Your idea deserves an honest answer.

Three lines or a voice note. Within 3-5 working days you have the numbers and the verdict.

Tell me your idea.

Three written lines, or a voice note.

Request forIdea Audit

Keep the secret recipe to yourself: the problem and the audience are enough.

Or out loud

Up to three minutes. With a voice note, the text is optional.

Idea Audit — find out if your idea holds up, before you invest · MAS Labs