The three questions · 01
Who will pay for your idea?
Not whoever finds it interesting: whoever takes out the money, and how much.
live since 7 September 2026free
Got a digital business idea? Before you build it, find out whether it holds up.
I tell you whether it is worth building and what it costs to keep running. Even when the answer is no.
Free · report within 3-5 days
The three questions
The three questions · 02
What does it cost to keep running every month?
Servers, fees, third-party services, support: the line no quote shows you.
The three questions · 03
Which rules can stop it?
Privacy, e-invoicing, sector licences, foreign VAT. Better known before you build.
The report answers these three questions with the numbers of your case, before a line of code is written.
What you get
You send me the idea. I send you a report.
Free, within 3-5 working days.
01
You tell me the idea
Three written lines, or a voice note. What it does, for whom, what is stopping you.
02
I send you the report
Written in plain language, readable even if you are not technical. Five answers and a verdict.
Inside the report
- Who would buy it, and at what price
- What it costs to build
- What it costs to keep running, per month
- The rules that touch it
- The verdict: yes, no, or like this
03
If it holds up, I build it
Whoever wrote the report writes the code. The code is yours from day one.
I also say no.
If the idea does not hold up I write it down, with the numbers. That is when I save you the most.
Proof
Two real problems, and how they ended.
Not a portfolio: what was broken, what changed.
About me
25 years building things that have to stay switched on.
I am Marco Andrea Sala. For twenty-five years I have written software other people use to work: management systems, marketplaces, apps in the stores, backends that handle real payments.
I put Assobay into production, a marketplace with payments split across sellers, e-invoicing and shipping. I have published Android and iOS apps. I work on an ongoing basis with a US artificial-intelligence company. I work alone, with a few clients at a time.
- Years in the trade
- 25
Questions
The ones I always get.
Free · report within 3-5 days
Tell me your idea.
Three written lines, or a voice note.
Your idea stays yours
- I make a living building, not judging: saying no costs me a client.
- I read it myself and pass it on to nobody.
- Want an NDA? I sign it first.
Prefer to write to me directly? idea@maslabs.it
Other tools from the lab
All the tools →in trialfree during the trial
02Social of the month
Bring photos and a few words: the system prepares the month's plan, writes the posts for each channel and publishes them after your yes.
- measured cost of one draft
- $0.0015
- the first real post hasn't gone out yet
- testing
free slot03
The next tool doesn't have a name yet.
A problem that eats hours of your week and that no tool solves yet. Tell me about it: that's how the others were born.
Tell me about it